The 1st Choice for recruitment
in Bedford, Milton Keynes, Huntingdon, Biggleswade and Northampton for over 30 years!
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Our Milton Keynes based client is looking for a strong Marketing Executive to manage the lead generation process, and convert this into marketing opportunities.
Position: Marketing Executive- Lead Generation
Hours: Monday to Friday
Salary: up to £28,000 DOE + bonus
The job will involve...
- Work aligned to the wider B2B marketing plan to manage lead generation activities
- Use HubSpot to nurture unqualified prospects and manage through the marketing process
- Manage key conversion points, including landing pages, website CTA's and email templates
- Use A/B testing to measure the performance of conversions
- Categorise new leads based on email engagement and website interactions
- Work with the B2B team to establish closed loop analytics
- Work with the B2B team to measure the performance of digital assets
- Keep up to date with digital marketing trends
- Manage work flow with internal and external stakeholders
- Manage relevant budgets to achieve core KPI's and deliver targets
- Support the day to day management of core systems
- Ongoing analysis and performance reporting
The Person will...
- 3 years previous experience and proven results within a digital marketing B2B environment
- Degree education is advantageous
- Be results driven and highly organised
- An analytical Digital Marketing operations and insights expert
- Strong Communication skills
- Experience in project management
- Intuitive and pro-active
- HubSpot experience is essential
Please note that at times due to the volume of applications we may not be able to respond to each person individually. If you do not hear from us within 7 days we're sorry you have not been successful this time. Please do not let this stop you applying for other positions you may be suitable for. Good Luck!
1st Choice Staff Recruitment is an equal opportunities employer and acts as both an Employment Agency & Business.
Registered Office: 8 St Loyes Street Bedford MK40 1EP
Co Registration No: 07972006
VAT Registration No: 476186512
Bedford (Head Office) - Tel: 01234 210025 Milton Keynes - Tel: 01908 695599 Biggleswade - Tel: 01767 316767 Huntingdon - Tel: 01480 459141 Northampton - Tel: 01604 212169